We were asked to create a series of videos explaining a very technical piece of software that Silver Fox Productions had developed to help assist them in their event support and presentation design services. We wanted to explain the software in an easy to understand way along with sharing the culture and work ethic that Silver Fox puts into their work.
We shot at a big event in Las Vegas before moving back to their head quarters in Seattle where we were able to conduct interviews and get the additional coverage we needed to complete the videos.
We broke the campaign into three videos that targeted Innovation, Events, and Design.
Innovation dove into their software development that allows them to automate the repeatable tasks of their workflow so that they can spend more time on design.
The events video covers how they are able to provide support to speakers doing presentations beyond just designing their presentations but helping them to succeed in their presentation goals
All of these elements of events and the software behind it gets to the core of what Silver Fox does, helping their clients through the design process to make by making it as smooth as possible while setting them up for success and being their through the entire process, all the way to the end.